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Privacy Policy

Purpose of the Privacy Policy.

This website is operated by Given Imaging Ltd. Given Imaging respects the privacy of visitors to this web site and understands that information about you, your health, and your health care is sensitive. Given Imaging developed this Internet Privacy Statement to provide information about our practices regarding the collection, use, and disclosure of information that you may provide when you visit this web site. This privacy statement applies to information collected on this web site and does not govern the privacy of any information gathered off-line.

We encourage you to read this Internet Privacy Policy before submitting information. By using this web site, you acknowledge that you understand and agree to the terms of the Internet Privacy Policy.

Information Voluntarily Provided by Users.

You can visit much of the web site without telling us who you are or providing us with other personally identifiable information. Some areas of the web site allow you to contact us to ask questions or provide comments. When you communicate with us and request a response, we ask for your name and contact information. We intend to let you know how we will use such information before we collect it from you; if you tell us that you do not want us to use this information to make further contact with you beyond fulfilling your requests, we will respect your wishes.

Some areas of the web site may also require that you submit information in order to access specific content or features. For example, to subscribe to receive product information, we may ask for your name, contact information, professional credentials and other additional information so we can complete your request.

You may always choose not to provide the required information, but then you may not be able to participate in the particular activity that requires the information.

Use and Disclosure of Your Personally Identifiable Information.

For non-healthcare providers and the general public, if you do opt-in and provide us with personally identifiable information such as your name, postal address, e-mail address, telephone number, or other information, such as your education level or medical information that you provide through the “ask a healthcare professional” feature or otherwise, you agree that this information may be provided to other parties that Given Imaging is working with, including but not limited to its subsidiaries and affiliates, and that Given Imaging and such other parties may contact you through a variety of means such as postal mail, phone, or e-mail to provide you with programs, services and educational information we believe may be of interest to you unless you opt out of these communications by contacting us as indicated below.

Except as provided in the Change of Control section, Given Imaging will not sell or rent your personally identifiable information. In addition, as stated in the Change of Control section, your personally identifiable information may be shared with actual or potential parties to a contemplated transaction where we decide to reorganize or divest part or all of a business or a line of our business, without obtaining your consent or any further notice to you. In such circumstances, we will seek written assurances that personally identifiable information submitted through this web site will be protected appropriately.

For healthcare professionals, we may contact you through a variety of means such as postal mail, phone, or e-mail to provide you with information and offers we believe may be of interest to you unless you opt out of these communications by contacting us as indicated below. Also, if you do not opt out of these communications, we may also share this information with providers of services to Given Imaging who help Given Imaging to develop programs and provide services that may be of interest to you, or for information processing, mailing, and/or Internet-based delivery purposes. In addition, information you provide for inclusion in the “find a physician” feature may be shared with third parties using this feature to locate a physician using Given Imaging products.

From time to time we may obtain from 3rd party sources personally identifiable information on physicians and other healthcare professionals. This information is used to verify such things as professional status, identity and specialty when providing tailored information, communications or products/and or services.

Personally identifiable information, including name and medical information, that is collected for certain features on this web site, such as “Share Your Story,” is intended to be shared with third parties. The personally identifiable information you submit through the "Share Your Story" feature of this website will be used and stored by Given Imaging only for as long as needed. A notice will be provided in the appropriate location on the website when such sharing is intended. By submitting personally identifiable information through this website that you agree to share, you agree that (1) all information provided is truthful and accurate to the best of your knowledge; (2) you have obtained all necessary releases from all parties mentioned in the information being provided, if any; and (3) Given Imaging may use the information submitted by you for marketing and promotional purposes and share it with third parties on this website and other Given Imaging communication tools. You may always refuse to participate or provide information to be used in such shared features.

Personally identifiable information submitted by patients and other visitors who are not healthcare professionals and the general public as well as healthcare professionals through this web site will be used and stored by Given Imaging for the purposes described in this Privacy Policy to be kept only for as long as needed.

By submitting your personally identifiable information through this website you agree that Given Imaging may transfer this information out of the European Union to other countries in which different data protection rules apply. Given Imaging will ensure that your personally identifiable information is protected at all times in accordance with this Privacy Policy.

The server used to operate this website is located outside of the European Union in Reston, Virginia, USA and Los Angeles, CA, USA, where different data protection rules apply.

Certain of the other parties with whom Given Imaging may share your personally identifiable information, as outlined in this Section, are established outside of the European Union in countries in which different data protection rules apply.

Use and Disclosure of Non-Personally Identifiable Information.

Given Imaging will not treat as confidential any information that you provide that is not personally identifiable, such as questions, comments, ideas, or suggestions. You should be aware that Given Imaging will be free to disclose through any means and use for any purpose such information in its sole discretion. By providing such information to Given Imaging, you understand and agree that no relationship has been created between Given Imaging and you, and Given Imaging has no obligation to you whatsoever regarding that information.

Update and Correction of Personally Identifiable Information.

You may contact us to update or correct much of your personally identifiable information that you provide to us through the web site other than the limited information described below under the Regulatory Requirements section, or to opt-out from our mailings and other services and communications that you may have signed up for. To do so, please contact us at info.pillcamcolon@givenimaging.com.


We take reasonable precautions to maintain the protection of personally identifiable information collected through this Web site and used in accordance with this Privacy Policy. In addition to technical safeguards, we also use physical controls and procedures to safeguard your personally identifiable information. However, we cannot guarantee that it is completely secure from people who might attempt to evade our security measures or intercept transmissions over the Internet.

Use of Cookies.

We may store some information on your computer using a technique your browser supports called "cookies". The cookies are used for a variety of purposes, including but not limited to helping you login (e.g., remembering your user name if you register or login), remembering some of your customized user preferences, to help us better understand how people use our web site, to collect anonymous traffic data, and to help us improve our web site. In some cases, this information will help us tailor content to your interests or help us avoid asking for the same information when you revisit our web site. The cookies set by our web sites are used only by our web sites. With respect to collecting anonymous traffic data, we may use third parties to collect such data on our behalf. To disable or limit the use of cookies, please refer to the options provided by your Internet browser. If you do so, however, some pages or features (such as customized products/services or user preferences) on this web site may not work properly.

Web Server Data Collection and IP Addresses.

With or without cookies, our web site keeps track of usage data, such as the source address that a page request is coming from (i.e., your IP address, domain name), date and time of the page request, the referring web site (if any), and other parameters in the URL (e.g., search criteria). We use this data to better understand web site usage on the whole and to determine which areas of our web site users prefer (e.g., based on the number of visits to those areas). This information is stored and used by Given Imaging for statistical reporting. In some cases, to provide you better tailored programs and information, we may collect and consolidate your online information, and match it with personally identifiable information collected from other resources and programs.

Change of Control.

Circumstances may arise where we decide to reorganize or divest part or all of our business or of a line of our business, including our information databases and web sites, through a sale, divestiture, merger, acquisition, or other means of transfer. In any such circumstance, personally identifiable information may be shared with, sold, transferred, rented, licensed or otherwise provided or made available by us or on our behalf to actual or potential parties to, and in connection with, the contemplated transaction (without your consent or any further notice to you). In such circumstances, we will seek written assurances that personally identifiable information submitted through this web site will be protected appropriately.

Regulatory Requirements.

If you contact us regarding your experience with using any of our products, we may use the information you provide in submitting reports to the U.S. Food and Drug Administration, and as otherwise required of us by law or governmental audit. We may also use the information to contact your healthcare professional to follow up regarding an unexpected event involving the use of any one of our products. You understand that in order to comply with the law, Given Imaging may not be permitted to comply with your request to amend or remove personally identifiable information that was provided to Given Imaging by a healthcare professional or a consumer regarding an adverse event or reaction involving medicine, medical products or medical devices.

Law Enforcement.

In rare situations, we may be required by court order or other legal or regulatory process, or as otherwise required by law to divulge personally identifiable information to law enforcement authorities, the courts, or regulatory authorities. Given Imaging will cooperate in responding to such requests, in accordance with the regulatory or legal process, and will take appropriate measures to ensure that the requester understands the sensitive nature of any health-related personally identifiable information they receive.

Privacy Policies Governing Linked Web Sites.

As a convenience to our visitors, the web site contains links to other web sites that may offer useful information. The Internet Privacy Policy described here does not apply to your use of those other web sites. Before using the linked web sites, please review their Internet privacy statements to understand how they use and protect personally identifiable information.

Changes in Our Privacy Statement.

Given Imaging may at any time revise this privacy statement by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the most current privacy statement.

Online Privacy for Children.

We are committed to protecting the privacy of children. We do not intend to collect personally identifiable information from children under 18 years old. If a child has provided us with personally identifiable information, the parent or guardian of that child may contact us info.pillcamcolon@givenimaging.com.


If you have any questions about the web site's Internet Privacy Policy or other aspects of privacy on our web site, please contact us at info.pillcamcolon@givenimaging.com.